Mashable has done it again with a starter guide for Hootsuite. By no means does this go into great detail about using Hootsuite, but for those who are just getting started, it’s a great introduction.
If your team plans to schedule your posts ahead and stay on top of multiple social networks, start using Hootsuite today!
Nearly two thirds of cell phone owners use their phone to go online, and one in five cell owners do most of their online browsing on their phone
Can’t link to the Pew Internet research enough.
The most compelling numbers to me is the adoption of smartphones by Latino and African American audiences, 68% and 74% respectively, and the numbers keep growing, up from 48% for both in 2011.
An additional stat which stands out to me is that 60% of Latino and 43% of African American cell phone users use their phone as their primary way to connect to the internet. Contrast this to 27% of white cell phone users primarily using their phone to get online.
A few too many for a simple list, but a few great comments stand out:
- Photos that show whats happening behind the scenes are a good way to enhance brand credibility. (or personal credibility)
- Get to know your audience and post content that will grab their attention.
- Cross promote Facebook Shout-outs with other social networks like Instagram & Twitter to extend your reach and impact.
A simple basic guide for how to create social buzz, set up a facebook fan page & post, set up twitter handle and tweet, and how to write for social media.
Amazing infographic with some compellingly growing stats updated for 2013.
Google 2 million searches
Flickr: 20 million photo views
Twitter: 278K tweets
email: 204K emails sent
Pinterest: 11K Active users
Facebook: 41K Posts, 1.8 Million likes
web: 571 new websites created
I was surprised a bit by how little Instagram’s photos shared was 3,600/min and yet Snapchat’s was 104K/min. photos shared, but this is how it is with trends. Some services grow, some die.
Lists of samples and guides for social media policies for churches and ministries. You can thank me later (or thank Justin Wise)
great tip from Adam McLane. Read the whole thing.
Church Tech Today compiles a quick guide to why and a few hows of using Facebook for your church. It is by no means comprehensive, but has a few good ideas to steal.
From the 5 Facebook Ideas for Churches:
#2 Maximize your timeline Cover Photos: makes sense. You may only get them there once, why offend them with a bad cover photo.
#4 Facebook Photos for More Reach: everyone loves seeing themselves in a picture and allowing them to tag themselves at the church picnic, getting baptized. When they share these moments on their wall to their friends, your church’s reach will be extended.
#5. Do Your Own Version of a Viral Video.
There’s some controversy surrounding some of the “Harlem Shake” versions churches have done. I’ve seen a pastor in a hospital bed doing the harlem shake point towards heaven and you can tell that the guy had a sense of humor and wanted his congregation to know he was in good spirits. Obviously the point is fun, something to encourage folks to check out your church, youth group, or let them know you’re aware of what’s going on and you have your own spin on it.
12 Ways for Brands to Engage on Social Media (And Actually Get Noticed)Consultant | Social Media Agency | Social Marketing
Flip through these 12 engagement techniques using web and social media to gain and audience and have users interact with you. Many of these are echoed in other places here, but are great reminders.
Here are a few telling stats from the article (via Pew):
- 45% of young adults aged 18-29 reported in 2012 that they mostly go online with a mobile device.
- 51% of black Americans and 42% of Hispanic Americans who use a mobile device say that’s the primary way they go online.
- 40% of people who have a household income less than $30K/yr primarily use their cell phone to go online.
Not all of your users will continue to be desktop only users, and the trend is that more are primarily using mobile.